"I HATE MY COLLECTION": Saint Martins unveiled

Summer 2011. The new chapter of Central Saint Martins history starts. The historic and important college will move from its Soho site and join other branches of Central Saint Martins in a new purpose-built development in King’s Cross. As it is the end of an era for this legendary institution, I have found it meaningful to make a documentary film about the art college and the old St Martins school building on Charing Cross Road.
~ Monday, July 5 ~
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Tomorrow the first day of shooting : Julie Verhoeven and Niall McInerney

After long and hard preparation we begin to shoot.

Julie Verhoeven a london based artist and illustrator  who in the late 80s applied twice for a fashion course at CSM and never got accepted,  now teaches MA fashion there.

Niall McInerney, for about 30 years have been photographing all the BA and MA shows at Saint Martins will share some memories and show us some of the most exciting photos from the shows fro the last 30 years.

I will keep updating on how it’s all going, I have some brilliant backstage photographers who will record everything. And it all will appear on the blog very very soon

XXX

Tags: Julie Verhoeven niall mcinerney runway photography backstage fashion illustration central saint martins illustration documentary film fashion film
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~ Friday, July 2 ~
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wearing David Koma

wearing David Koma

Tags: david koma fashion central saint martins documentary fashion film london
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I dont give a shit about russian style, I dont even know if it exists. I just do what I like
— David Koma on Russian Style. from the interview he gave me few days before his MA show.
Tags: David Koma MA show fashion central saint martins documentary fashion film london
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Spoken to David Koma today, he is happy to be part of the film.
The picture is taken from his latest show. This coming season he is showing at London Fashion Week.
picture taken by oleg mitrofanov

Spoken to David Koma today, he is happy to be part of the film.

The picture is taken from his latest show. This coming season he is showing at London Fashion Week.

picture taken by oleg mitrofanov

Tags: david koma london fashion week LFW oleg mitrofanov fashion central saint martins documentary fashion film london
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Holly Hay’s backstage

I met Holly few years ago, we were both working on a photo shoot for World of Interiors, for the biggest WOI issue ever, lots of fabrics, furniture, wall papers, spaceship, the usual WOI stuff.

She graduated Saint Martins FCP course and specializing on backstage photography. Holly will be doing some backstage photos for the film. Here is some photos that she took, mixture of seasons, some from Richard Nicoll, Christopher Kane, Luella  and Matthew Williamson, all CSM graduates

http://www.hollyhay.co.uk

Tags: backstage fashion show holly hay luella matthew williamson richard nicoll Christopher Kane fashion central saint martins documentary fashion film london
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~ Thursday, July 1 ~
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Naoyuki Yoneto fashion designer CSM  2010 grad. Photographer - Oscar May

Naoyuki Yoneto fashion designer CSM  2010 grad. Photographer - Oscar May

Tags: Naoyuki Yoneto CSM graduate oscar may fashion central saint martins documentary fashion film london
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~ Wednesday, June 30 ~
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Blandine Bardeau, graduated from CSM BA womenswear in 2009. Next week she is giving me an interview about her years at Saint Martins and what happened after it. She’s been very very busy, she made a jewellery collection, window display for Selfridges and even interviewed her beloved band Cocorosie. Below the picture of her BA graduation collection.

Tags: Blandine Bardeau Saint Martins Cocorosie Selfridges fashion illustration 2010 fashion central saint martins documentary fashion film london
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old Saint Martins building on Charing Cross road

old Saint Martins building on Charing Cross road

Tags: charing cross road building fashion central saint martins documentary fashion film london
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~ Monday, June 28 ~
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Fashion Communication and Promotion

                                               WWW.FCP-CSM.COM

The new website from FCP at Saint Martins was launched quite recently. Designed by former alumae Rob Meyers(http://rbpmfanzine.blogspot.com/) FCP is one of the pathways of BA fashion at Charing Cross road. Famous alumni includes : Katie Grand, Mary Fellows, Hywel Davis, Camila Morton and many others in fact I dont think there’s any fashion related magazine in the UK where there’s not at least one person from FCP

Tags: FCP Saint Martins Katie Grand Mary Fellows Camila Morton Rob Meyers promotion communication fashion magazines fashion central saint martins documentary fashion film london
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~ Friday, June 25 ~
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Me: Tell me about your collection
Sorcha: my collection is based on the film “the eternal sunshine of the spotless mind”. Focusing on the films representation of memories, I have played with scale in my silhouette, reflecting the distortion of scale in memories. I have also been inspired by the day of the dead festival, the celebration of death and remembrance have heavily influenced my collection.   “How happy is the blameless Vestal’s lot!
The world forgetting, by the world forgot.
Eternal sunshine of the spotless mind!
Each pray’r accepted, and each wish resign’d.”
Eloisa to Abelard, Alexander pope

I looked a lot also at the work of artist Beverly Semmes and chiharu shiota both arts make giant dresses as a medium of art, memory and identity were also recurring themes in both artists work.

I wasn’t dead sure exactly what I wanted to do but I had a vision of long legged awkward over sized people and garments

Me : Lots of CSM students these day are trying to make something very clean and wearable.Why did you choose more theatrical path ?

Sorcha:  I went with my gut and made garments that I believed in and that are 100 % me even though I knew it was not the trend to create such teathrical things



Me: Well done though, you are getting so much press/blogs etc because of that! But   how long did it take you to make it ? Did you do it on your own ?

Sorcha: We only had eight weeks to actually make our collection, I used Crochet, embroidery/beading, hand knit, machine knit and for my accessories I dipped crochet in a porcelain slip and fired it, Towards the final deadline I was running out of time so for the last week all my amazing friends came and helped without them I would not have been able to make it as embellished as I wished. they were above and beyond AMAZING!



Me : how was your final year experience?

Sorcha: My final year was blood sweat and tears I put my whole self in it and sacrificed a lot throughout the year to put in my all, although it was very very stressful I really enjoyed it, It was so nice to create something from start to finish which was your vision,  was a constant roller coaster I felt constant pressure but that was mostly from myself, and constant self doubt, I think I did the best I could for the time I had but I think as a designer you will always have doubts

Me : did you have any  disagreements with yr tutors?

Sorcha: Luckily not,but people have different visions so there were a few minor but I think that is normal and necessary! 

Me: How do you feel about CSM moving to Kings Cross ?

Sorcha: I have loved every minute at csm, for me the building is like a home, but it is all I have ever known and all I will ever be able to relate to in a physical sense but for the next generation at kings cross that will be all they know and will hopefully create its own history

Me : what is the secret of Saint Martins ?

Sorcha: I think the secret of saint martins is the freedom to create, there are no restrictions only your imagination it doesn’t try and force any kind of uniform to its students and there work, but to embrace what they are

Tags: Sorcha O'Raghallaigh press show collection illustration sketchook fashion central saint martins documentary fashion film london
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I have mentioned before the a painting of Muriel Pemberton, the founder of fashion course at Saint Martins that is on sale now( as far as I know Saint Martins is purchising it) I thought it is very important to take the picture of it before it goes to some private collection, so we could use it for the film. Oscar May, who is one of the photographers for this project went to theCecil Higgins Art Gallery somewhere outside of london to photograph it !!!

I have mentioned before the a painting of Muriel Pemberton, the founder of fashion course at Saint Martins that is on sale now( as far as I know Saint Martins is purchising it) I thought it is very important to take the picture of it before it goes to some private collection, so we could use it for the film. Oscar May, who is one of the photographers for this project went to theCecil Higgins Art Gallery somewhere outside of london to photograph it !!!

Tags: Oscar may Muriel Pemberton Saint Martins Cecil Higgins art gallery art gallery fashion central saint martins documentary fashion film london
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~ Friday, June 18 ~
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Tea with Manolo …

It’s all terribly exciting, Manolo Blahnik invited me for tea to talk about Central Saint Martins. He never studied at Saint Martins,but of course he will have lots of stories to tell about people who did.

After Diana Vreeland suggested that he start making shoes, probably in her usual fashion ” Manolo why don’t you start making the most divine shoes in most extraordinary colours that even Elizabeth of Austria and Marie Antoinette would have loved to wear”  Or maybe she has referenced someone more contemporary, I guess Manolo will know the answer. Anyway he did come to London and he became the worlds most successful shoe maker.

He also worked with the designer of the 60s Ossie Clark who used to teach at Saint Martins.

We haven’t scheduled the date yet but it will be after London Fashion Week.

Tags: Diana Vreeland Elizabeth of Austria Manolo Blahnik Ossie Clark tea shoes fashion central saint martins documentary fashion film london
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~ Thursday, June 17 ~
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Isabel Czernin Fishlock graduation collection. Saint Martins 2010

Tags: Isabel Czerinin Fishlock saint martins graduation collection BA press show 2010 fashion print fashion central saint martins documentary fashion film london
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In conversation with Isabel Czernin Fishlock, BA Saint Martins graduate 2010. Isabel’s studied Fashion Print at Central Saint Martins. I had a chat with her few days ago in Cafe Boheme in Soho about her collection and Saint Martins experiences 

Me: You have done such a great job, could you tell me please about your collection?


Isabel: Thank you, well It was inspired initially by the tribal dress of Papua New Guinea - the Huli tribe being the most well known, famous for painting their faces, usually with yellow, red, and white decorations. They also make wigs from their own hair. The wigs look like plumed hats, and are decorated with feathers of paradise birds and colourful parrots. Most importantly their traditions are shaped by the belief that the natural and spiritual worlds are a unified force; nature creates everything, and is sacred.

Me: That sounds very fascinating, how did you come up with this idea ?

Isabel : I chose this tribal theme because the colours and shapes were different from those I would usually choose and because it challenged my previous ideas of colour combinations and fabric use. I felt the Hulis carried the rainforest on their shoulders and in their dress. This lead me to floral prints and an aim to achieve the lightness and beauty that is in a petal of a flower. I appreciate the need to counteract these softer prints with sturdier materials and colourways. The knitted silver elastic, printed sequins, paper skirts, basic clean garments shapes and heavy embroidery should balance them and show them off. These materials and prints lead the design of the shape and silhouette of the garments and hopefully will add a quirky luxury. Each piece is  hand painted on fluid habutai silk and embroidered.

Me: which designers were you looking at when you were researching ?

Isabel: I didn’t actually look at any,  I don’t really know any. But I do love Dries and Erdem.

Me: I am not surprised actually, Erdem loves florals and so do you from what I can see.

Isabel: I don’t know why I am into florals at the moment , probably because it is very readable . I have a joke with a friend , she made retro ski suits, that her collection was very tacky and mine twee . Its all about balance, it could go horribly wrong.

Me: Were you surprised that you got in into the press show ?

Isabel: Oh yes, because I expected only 4 people from print to get in. It is sad because there are lots of great students who didn’t got it, and I think it is only because they didn’t fit into the theme of the press show.

Me: So what was the theme ?

Isabel: Its a secret, none knows. We just know that there is one.

Me: Was it stressful the final year ?

Isabel : Yes because you have so much doubts, and you hate you collection at the end and you don’t want to see it ever again. and you think you will never be able to make another one, but suddenly the ideas come and you realize that you actually can. Most people were in at 8 in the morning and left at 10 at night, for the last 6 months. The pressure is enormous. And we are not taught how to sew, it’s just expected.

Me: Surely you had tutors support

Isabel: Yes of course. They give you a lot of creative freedom during first and second year, so you either sink or swim, and if you swim than in a final year you are fine, they really look after you.

Me: Tell me how do you feel about up coming move of the college to the new Kings Cross building?  

Isabel: I think its very sad, the soho location is really important. It feels like a village here, feels cut off from london. There are some areas that are not touched by tourists yet. And the building is so huge, I wonder if there will be enough space in Kings Cross. Another great thing is that you are not stuck in the same room , you can find your self working next to MA student or menswear student.

Me: But in the new building you surly there will be lots of interactions with students and not only CSM students but also students from LCF and other colleges of UAL

Isabel: Being with FLC and LCC, will be a very different environment. Saint Martins is a brand on its own, it has nothing to do with University of the arts. It is slightly elitist, there’s an arrogance but its funny.


Me: And how do you feel about the actually physical building on Charing cross road ?

Isabel: The great thing about it is that it doesn’t feel to precious, you can move the way you want, you cant do what you want, you can build a photoshoot on a stairwell, you can spray your shoes on the last minute on a stairwell. Before the show I was spraying all the shoes in different colours, and I don’t think you could do the same thing in the new building. Also things are braking, particularly in a print room , there are lots of accidents , happy accidents come out on your prints. My trousers with white check for example , the reason why they are gold colour is because the indalca was off, none was regulating it. The building has its own spirit. You know  our teachers Natalie and Lindsey have an office, its like grotto, father Christmas crazy den , it has umbrellas hanging upside down, parrots its like a magpie nest. In the new building there will be a hot desk system which means that teachers wont have their own place.

Tags: Isabel Czerinin Fishlock BA saint martins cafe boheme Fashion designer Erdem dries van notten papua new guinea huli tribe fashion central saint martins documentary fashion film london
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~ Tuesday, June 15 ~
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Naoyuki Yoneto in chat conversation about his final collection

me: Shall we start then, so tell me about your collection

Naoyuki: its all about copying hot couture dresses and some designers work on    cool fashion magazines

me: designers like who ? well at least you are honest

Naoyuki: ok, now i should be more serious

me: its not an interview for Financial Times so relax …

Naoyuki: when i take a reference from other designers, i am aware of the design details..It’s like a canvas for a painter, you need something to work on with it to develop, you know.

me: in which way ?

Naoyuki: There are many design aspects from the past you can refer and would look wow, but i took the siluettes of 20s, because there is something very sexual but not sexy about it. Like, the way fabric drapes and moves on body

me: more erotic you mean

Naoyuki: That’s probably a better word but i meant sexual as a pure expression of femininity.

me: Any particular designer ?

Naoyuki:  I referenced Vionet, early works of Chanel, Paul Poire… I don’t really remember the names, well anything drapey and sexual if you know what I mean.

me: So that’s what you wanted to express in your collection- pure femininity?

Naoyuki: yes thats right, i wanted to be honest to the way i feel beautiful and It seems that every girl dresses in the way other boys and girls expect them to be nowadays. That’s not cool.

me: Do you think you have achieved that ?

Naoyuki: i came to the point where you need to make a decision of your design during a collection making.

me: You didn’t answer my question

Naoyuki : Oh c’mmon, be patient. I have achieved to settle my aesthetic in order to set up a sale point for others as a beginning designer however it is always scary for us to narrow the way you see and feel. you loose the flexibility.

me: So do you feel like you have learned your own style at Saint Martins ? I think I did, I realized what I actually like and why

Naoyuki: no, not really the style, in my case. i have learnt a lot about the attitude towards creation in St. martins

me: and what is it ?

Naoyuki: challenging, expressing and hardworking

me: Was it a difficult a year?

Naoyuki: no, i really enjoyed it, I dont understand why it needs to be a difficult year, its a student collection and you are not responsible for making a profit out of it.

me: stress ?pressure ?self doubts ?tutor’s opinion ?it doesn’t have to be, it just seems that it is for many people

Naoyuki: I thought it would be such luxurious time that i can put all my concentration on whatever i like. Though I have had stressed out when the studio is messy and noisy, so yes it was stressful sometime in that case

me: Do you think it will more comfortable to work when CSM moves to another building

Naoyuki: i haven’t seen the new building yet. but i don’t think so, it’s gonna be another same story, students here are under huge pressure in any ways, which i think is very effective for students to realise it’s hussle to become a designer.

me: How do you feel about the move ?

Naoyuki: I am glad to have been in the old building where all the artists and designers who i regard once stepped into.

me:ok cool I think that will do, what do you think ?

Naoyuki: anymore questions?

me: No one is going to read it if its too long i think people are so lazy these days

Naoyuki: ok

me: I mean if you want to say something more you are very welcome

Naoyuki: let me read it first b4 u publish it

me: well I am not going to change anything really so it will be like this without correction

Naoyuki: i had many spelling mistakes so correct them please, i dont want to sound like a desperate traveler from Japan. I haven’t spoken about my collection, no seriously, you need to ask me more about my inspiration

me: tell me

Naoyuki: ok, i said something about canvas for a painter, right?

me: yes u did

Naoyuki: That’s about references. I thing creativity comes from somewhere different point. I need to go to the toilet, back in 2 secs

me: hahaha dont get too stressed

Naoyuki: Ok. i looked at the photographs taken by Edward Steinchen.

me: what did you like about them ?

Naoyuki: I found them super because of the way objects are cropped to make a perfect composition. Also, the movements and flows got captured in the photos. what attracted me was that high level of professionalism in work but what’more attracted me was that mysterious mood and the ghostly naked women in the photos.

me: well that’s not really the “real” inspiration, can you tell where did you get idea of colours and shapes etc

Naoyuki: oh oleg, that’s a bullshit talk, that’s called referencing which is exactly same as copying, in my view. Anyways, i transformed that thingy into a variation of very very intense drawings of nude figures and I started analyzing the style lines and seam lines for garments, for example, the way fabric are draped on the body here and there.

me: so go on 

Naoyuki: i cant think anymore, my brain usage came to maxim today


During his final year Naoyuki was commisioned to make a pair of gloves for the very first issue of the Vogue Turkey, the whole look was based on his gloves.

Tags: vogue turkey naoyuki yoneto saint martins photoshoot fashion central saint martins documentary fashion film london
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